In a world where we are not supposed to notice race, where mentioning someone's race brings a "what has race got to do with it?",
but if you are MSM you can mention it all the time, such as "first ** to achieve the position"; Ruger is asking ethnicity, supplying a list to X on.

To what purpose? Is some government agency creating this "necessity"? Is Ruger and others in the trade targeting consumers for some purpose? All this to register the gun as a new owner, the carrot being a 20% discount on one single order from ShopRuger. If and when the item comes back into in stock.