Obama Inauguration: Coming soon to a theatre near you

**Neo31rex31** · January 14th, 2009, 05:03 PM

http://www.hollywoodreporter.com/hr/...7e5fa45b?imw=Y

Obama inauguration to air in theaters
MSNBC pact puts coverage in 27 U.S. locations
By Paul J. Gough
Jan 12, 2009, 07:15 PM ET

Barack Obama (Getty Images photo)
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Obama celebration comes together
NEW YORK -- President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel's inaugural coverage in 27 theaters around the country.

Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn't necessarily a big movie time, so it helps to fill the theater -- and boost popcorn and soda sales -- at a time when it's not usually busy.

That means that Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC personalities will play the big movie screen in addition to the usual MSNBC cable and satellite stream. MSNBC won't be in high-definition until the second quarter, but both the channel and Screenvision say the quality will still be high.

"It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."

Screenvision was approached by MSNBC last year about carrying the coverage in some of the same theaters that take Screenvision's preroll video, executive vp exhibitor relations Darryl Schaffer said. Since August 2007, Screenvision has had an alternative programming division that has exhibited New York Mets baseball games, operas and other events live via movie theaters. Schaffer said that Screenvision had the capability to do as many as 200 locations, though MSNBC was looking for a smaller event than that.

For MSNBC, it's a chance to continue the momentum that vaulted it into the fastest-growing channel in all of cable in 2008. That's the strategy, and Griffin said Monday afternoon to expect more in 2009 to build MSNBC's brand.

"We want to reach people we've never reached before," Griffin said. "We're going to do numerous things like that to get our name out there. Ubiquity is the name of the game in 2009."

Registration for the event is now open at www.MSNBCEvents.com.

Is it just me or is obama going off the deep end and gorging others in his arrogance (even more than usual)

**Gary in Pennsylvania** · January 14th, 2009, 05:25 PM

Originally Posted by Neo31rex31

http://www.hollywoodreporter.com/hr/...7e5fa45b?imw=Y

Is it just me or is obama going off the deep end and gorging others in his arrogance (even more than usual)

Is this really HIM? Sounds to ME like MSNBC trying to make a buck. Obama can't possibly 'copyright' his inauguration like it was an NFL game or something.

**arrrrgh15** · January 14th, 2009, 05:30 PM

msnbc.. go figure.

These guys have had a hardon for Obama since day one. He's the ultra liberal they wanted to be president. A little biased media coverage and Hillary was out the door. Once it came down to McCain/Palin vs. Obama the rest was easy.

He got elected because of the media elite and the media frenzy. They're just trying to give us what they all think we want, whether we want it or not.

Somebody recently drew a comparison between the fan fare for B.O. with that of Adolf Hittler.

Let the brain washing propaganda begin.

fuck obama, he's not my savior. Hell the other day after both the democrats and the republicans shot down his stimulus package his only response was "well, you tell ME what you think it should be." Are you goddamn kidding? What an asshole.

What did McCain say about B.O.'s experience leading?

**-JD-** · January 14th, 2009, 05:42 PM

Kind of surprised they didn't make it compulsory...

**fingers80002** · January 14th, 2009, 07:13 PM

This POS fall into the

"I wouldn't piss on them, if they were laying there on fire" Catagory.

**knighthawk06699** · January 14th, 2009, 09:25 PM

Are you fucking kidding me. The country is in financial crisis, and how much is he spending on this fucking minagarie?? His wife is wearing thousand dollar dresses and shit liek that? For fucks sake. can we please put someone in office that acutally care about tax payers money?? I am not paying my taxes so you can hold million dollar parties and your wife can wear Versace. Ugh I loath him already!!!!!!