Irresponsible’ flyer advertising guns and knives in Sheffield is banned

[internet troll]

https://www.thestar.co.uk/news/irres...nned-1-9323273

Irresponsible’ flyer advertising guns and knives in Sheffield is banned

An ‘irresponsible’ and ‘offensive’ flyer advertising guns and knives for sale in Sheffield has been banned after a horrified member of the public complained.

Published: 08:19 Wednesday 29 August 2018
The flyer sent to homes in Sheffield by Atlas Arms (contact details have been obscured)
The flyer sent to homes in Sheffield by Atlas Arms (contact details have been obscured)
Share this article

The leaflet was dropped through the letterboxes of around 1,000 homes in the cityin April by the retailer Atlas Arms, which has a shop on Middlewood Road in Hillsborough.

The advert was sent to around 1,000 homes in the city
It featured photos of weapons including a ‘Predator’ knife, a ‘long reach machete’ and ‘sniper rifle’, and promised customers free delivery and a complimentary gift with orders over £100.

The Advertising Standards Authority (ASA) investigated a complaint from a member of the public who had received the leaflet and branded it ‘offensive and irresponsible’.

Opt out of Adyoulike ad targeting
The seller defended the advert, saying it was aimed at people over the age of 18 and stated that photo ID was required on receipt of any items.

But the watchdog upheld the complaint, concluding that the leaflet was likely to cause ‘serious or widespread offence’ and was ‘irresponsible’ since it could be viewed by children at the homes to which it was sent.

READ MORE: South Yorkshire postman battling cancer presented with signed football shirt

It found the advert breached the Committees of Advertising Practice (CAP) Code rules relating to ‘social responsibility’ and ‘harm and offence'.

“We considered that the presentation of large images of the air rifle and machete in the ad alongside promotional messaging, and the decorative nature and titles of some of the items, contributed to the likelihood of the ad causing offence to consumers,” stated the ruling, published today, Wednesday, August 29.

The verdict continues: “Additionally, the ad featuring guns and knives had been delivered directly into people’s homes, during a climate of widely reported concerns about rising levels of violent crime, in particular knife crime, both nationally and in Sheffield.

READ MORE: This is how long you could be waiting to see a GP In Sheffield

“Therefore in that context, we considered those factors also contributed to the ad being likely to cause offence to consumers.”

The watchdog ruled that the advert must not appear again in its current form and told Atlas Arsm to ensure future marketing material is prepared responsibly and not distributed in an untargeted manner.

Atlas Arms told The Star in April that it had pulled the flyer from circulation following concerns raised by residents.

Hillsborough ward councillor Josie Paszek criticised the ‘aggressive marketing’ of the weapons at the time and reported the matter to police.

[Gunsnwater]

Fishing links on that page.

[sota]

I hope we don't save their asses for a 3rd time. Starting to get old, man.

[markshere2]

My vote would be... Let England fail.
They brought it on themselves...
Ditto Africa.

[Emptymag]

I hope we don't save their asses for a 3rd time. Starting to get old, man.

Fuckin' A.

I have more respect for... cripes, just about anyone from the shittiest shithole countries on earth, than the people of "Great" Britain.

[FJRMarty]

The birthplace of snowflakes...
The way they adore their royals you can see why they need to be led by the nose......

[raxar]

I hope we don't save their asses for a 3rd time. Starting to get old, man.

Real Americans wanted to let them face the consequences of their own actions the first time.

[Yellowfin]

They just need a new leader to inspire them and kick the sissies out. Someone like Churchill, Richard the Lionheart, Boudica. They have had them before, it's just been too long. Someone needs to teach them how to be mighty people instead of pathetic worms. It can be done.

[JenniferG]

I can't figure out why GB went the brexit route. They are as big a weenie population as the other euroweenies. Maybe they want to go down in flames quicker than the rest of Europe.

[Ecclectic Collector]

I can't figure out why GB went the brexit route. They are as big a weenie population as the other euroweenies. Maybe they want to go down in flames quicker than the rest of Europe.

I can name several reasons why Brexit would find favor:
-How about having to accept laws a non-elected bureacracy dictates from a foreign capital for one?
-Then there are the rules that force a soveregin nation to allow residency for any foreigners reside in your country without your say so about them so long as any other member country has allowed them to live within the EU. (Think Merkel and her socialist cronies and the situation they've gotten Germany into.)
-Lastly the rules proping up weak economic countries with vast subsidies to the detriment of industries in your own country. (Great for Greece or Italy, bad for other countries with high costs of production)