I bought a case of 9mm from them back at the onset of the 2012 panic.
Packed it in a 40mm ammo can and haven't touched it since.

More recently I simply haven't had the money to buy ammo online - then I saw this...





Seriously? They resorted to using a "naughty word" to sell shit? How juvenile can you get?

I can just imagine the "board meeting" when they came up with THAT one...

Dudes! We can take an ammo can and paint FUCK on the side - but we'll spell it different - and then we'll pretend that the letters stand for something! It will be SO FUCKING AWESOME! Everyone is gonna want this!!!
C'mon guys! We need to think of some words that spell out "FUK"...


They lost me after that. I couldn't take them seriously and I'm clearly not their target audience.
I hate to see any business fail (well, except for Dick's and friends), but whatever - if they are still here next year, good for them - if not, I won't even notice.