Does anyone else feel bad, like I do?

I try as hard as I can to buy my guns, ammo, magazines, etc at my local dealer. In fact I try so hard that every time I go in, I walk out with something. Even if it means just 1 box of ammo or a cheap magazine.

In the past I never had issues ordering guns through them, they have always been competitive, maybe not as cheap but close enough to online dealers after you figure in the transfer that would otherwise be necessary.

However, as of late I'm seeing a $70-150 difference in a few firearms I'm looking at. I feel so guilty ordering from the online dealers and then having them sent to my FFL, almost like it's a slap in his face. But that's a decent amount of change.

Anyone else feel like this? I know he has over head, that demands for retailers is somewhat high, etc - but then again I have bills too.