Re: Cabelas in Hamburg
Cabelas is not a discount store. It is not supposed to be. It is an outdoors specialty store. They are following a particular business model in much the same way that LL Bean does, but with more emphasis on hunting than LL Bean. They are cultivating a climate of value (above average quality at reasonable retail prices), not discount price. It is the same idea as a place like Bed Bath and Beyond or Staples, Office Depot, etc. They do not claim to offer everyday discounts like at Wal-Mart. I'm not sure how they do with guns, since just about anyone would be aware of a local shop with better prices. But they make their store into a destination and then I guess people see something that is kind of cool and then they go ahead and buy it since they are already right there. That store actually has dog kennels so that if you've got your dog with you in the car, the dog can hang out at the kennel while you shop, instead of having to leave the dog in the car. They really succeed at making the place a true "experience" instead of just being a big box discount shop.
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