[Joe Smith]

Originally Posted by BullfrogKen

I was just about to come here and link to the post at THR.

As was commented in that thread by someone else, I wished the Press Release would have contained less rhetoric and emotionally charged language. Beginning the Press Release with the words, "Sieg Heil!" marginalizes the victims and colors the story right from the beginning. Its going to be overlooked by the media as a serious story much less picked up and ran anywhere.

If this does make national news, I would really hate to see what happened twisted and misinterpreted by the media, and in turn the average American. The purpose of a Press Release is not to get your word out to "your own team". Its to reach out and connect with the average American, have him identify with the victim and convince him what happened to the victim could happen to him or his family. At that point he becomes angry, too.


Beginning a Press Release "Sieg Heil!", and filling it with emotionally charged language does just the opposite of those things. Its only my .02 cents but if this does get honest attention, please consider rewording that Press Release with the average American audience in mind.

I agree.

Perhaps it could be edited? There are often t or 3 slightly different versions of a press release floating around, let's change it a bit.